January 22, 1998
Burning Issues/Clean Air Revival, Inc. Public Service Announcement Billboard Gets Covered Up With Auto Ad
Burning Issues/Clean Air Revival, Inc. a National non-profit
organization based in California, unveiled the first public service
announcement billboard concerning the dangers of fine particle
pollution from wood smoke on January 12, 1998 in Mt. Penn, Berks
County, Pennsylvania. (Reading area). Two local TV stations covered
the event that evening. On Wed. January 21, 1998, the billboard
was covered over with an automobile ad, even though a contract
was signed for a 30 day posting. Burning Issues was alerted the
afternoon of Jan. 21, 1998, by the editor of "The News of
Southern Berks", a local newspaper who was doing a story
about the new billboard. Burning Issues had not been contacted
by the advertising company of the change. That same afternoon,
Burning Issues President Mary Rozenberg spoke with Jack Llouellen,
of Lamar Advertising of Reading who revealed that the company
had been pressured by a local woodstove distributor/client in
Quakertown, Pa. to remove the sign.
"We are trying to carry the message about the dangers
of woodsmoke with all of its health effects by bringing awareness
and education to our communities. This billboard was the first
to be posted, with many more to follow, initiating awareness of
the problem and to invite the public to visit our educational
website at http://Burningissues.org", said Rozenberg.
"With several national scientific conferences coming up
this year with wood smoke on the agenda, we felt this would be
a perfect time frame for the billboards to be posted. The Society
of Toxicology will hold a conference in March 1998, in Seattle
, Washington having 5 authors with the subject being the Toxicity
of Wood Smoke, the American Lung Association will be holding a
conference in April 1998, in Chicago, Illinois with one of the
symposiums entitled "Lung Disease and Exposure to Wood Smoke",
with six authors, and in June of 1998, Burning Issues will be
making a presentation on wood smoke at the American Association
for Aerosol Research Conference in Cincinnati, Ohio", Rozenberg
added. "Burning Issues/Clean Air Revival, Inc. is a national
group that is science, research and education based. Removing
this billboard is an attempt to silence the research, the scientific
studies and the critical information that the public needs to
know."
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